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Ty, Beanie Bouncers - 
Hamleys Christmas Window Display Animation

Overview

To celebrate Hamleys’ 150th anniversary, Ty commissioned a festive campaign to introduce its new Beanie Bouncers plush characters through a stylised 3D Christmas window display. The goal was to create high-energy, character-led animation that felt instantly readable, child-friendly, and aligned with
Ty’s playful, collectable brand personality.

The Challenge

Create a Victorian London Christmas world featuring at least eight Beanie Bouncers characters, while delivering the full production — from concept to final renders — within an ambitious seven-week timeline.

Lead 3D Artist: Vali Terzieva
AI Look Dev.: Vali Terzieva
Ai specialist: Mauricio Tonon
Colour artist: Caio Deziderio

Client: Ty Inc.
Agency: Creators and Makers
Collaborator: Hamleys London
Producer: Vali Terzieva

The Approach

To move quickly without compromising quality, I built a hybrid 3D + AI workflow with AI specialist Mauricio Tonon, whom I met through the Curious Refuge AI courses. The aim was to accelerate look development and use AI-assisted colour workflows to reduce rendering time, while keeping the animation itself grounded in a traditional 3D pipeline.

Creative Concept

Set in a warm Victorian Christmas in London, the film opens over snowy rooftops, glides down to Hamleys’ glowing storefront, and follows the Beanie Bouncers as they bounce through cobbled streets spreading festive joy — before landing in children’s stockings on Christmas Eve. The visual style balances cinematic 3D depth with toy-like softness, using snow, velvet textures, warm light, and a storybook atmosphere to create a magical, festive world.

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