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Total Benefits-SaaS explainer
The Brief:
Condense the key messaging from a two-minute Edenred film into a 30-second animation using Reward Gateway’s new branding. The original served as a messaging reference, while I developed an entirely new visual approach.
My research explored SaaS explainer videos, informing the use of clear visual hierarchy, bold typography and fluid transitions. I combined these with gradients, graphic shapes and branded lifestyle imagery to connect savings, recognition and wellbeing in one cohesive story.
AI-assisted asset creation helped me produce lifestyle photography and video assets tailored to the brand—imagery that would have been difficult to achieve by adapting existing stock. I created the voiceover using ElevenLabs and animated the film in After Effects, with ChatGPT Agent supporting rigging and code writing.
Tools: Adobe After Effects, GPT, ElevenLabs and ChatGPT Agent
Project: Reward Gateway — Motion Design Assessment
Design & Animation: Vali Terzieva
Client: Eden red / Reward Gateway
Design and Animation: Vali Terzieva
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