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Vipera SME Pay
The Brief
Tasked with developing a visual concept and producing an engaging explainer video for Vipera’s SME Pay service.
Delivery
Led the creative direction by proposing multiple animation styles, ultimately aligning the team around a clean, minimal line-art aesthetic to communicate clarity and ease. Designed and animated the full piece, transforming a complex fintech offering into a clear, accessible narrative, balancing technical messaging with visual simplicity.
Client: Vipera
Studio: Tricky
Animation by: Vali Terzieva
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