top of page
Ocado - Social
Ocado - Social
The Brief
Ocado is London’s leading online supermarket. I had the privilege of working with Ocado for three years, where I became an integral part of the team. As the sole motion designer, I played a key role in shaping the paid social media campaigns for the iconic brand.
My daily responsibilities included collaborating closely with copywriters and the art director to address briefs from the marketing team. My specific contributions focused on concept development, design, and animation. Below is a curated showreel showcasing the designs and animations I crafted during my time with Ocado, highlighting the creativity and dedication I brought to each project.
Client: Ocado
Design: Vali Terzieva
Animation by: Vali Terzieva
Ocado - Smart Pass
The Brief
Create a vibrant and playful animation for an emailer celebrating our Smart Pass customers and the 10th anniversary of the sub-brand.
The Challenge
To support Smart Pass’s 10th anniversary rebrand, I created a series of short looping animations integrated within the sub-brand’s new 3D typographic messaging for email campaigns.
The challenge was to make each animation feel relevant to the message while keeping the motion abstract enough to be reused across future designs. The result was a flexible motion system that enhanced the messaging, added playfulness, and helped bring the refreshed brand identity to life.
bottom of page